The Ring Master of the Circus!

Disclaimer:
This blog is neither in support of nor in opposition of the death of Salman Taseer. This blog is intended to bring the media in the lime light of awareness and its role of Ring Master in all this circus.
Last Week, Governer Punjab Salman Taseer got shot dead by his own guard. Whose is the lucky fellow to get the most benefits? PPP (for claiming another 'Life' for their party) ? The upcoming governer? The Person who shot Salman Taseer? Opposition Parties? Political Parties? or ... Media? Yes. Media. Media who got thge jackpot on the death of the Governer. The Media which is still running programs in/against favour of the Salman Taseer. The media who actually brought all this. My claim is quite simple.
72% of Pakistani Channels composed of News Channels (Ogilvy Pakistan). The ratings of the news channels are the main aim. Ratings are being measured on daily basis, on each program, each segment. That's the reason Media now hunts in pack of wolves, hungry wolves. The hunt for the most sensational, controversial, consipiracy filled news which keep the views intact and sky rocket the ratings. From a business point of view, its not bad ... like media is there to earn profits like any other business but its bad when it comes to the social responsbility.
During the showdown of Salman Taseer on the media, I was at  Subway,Lahore. The media was keeping live updates, carrying out investigations about the event from the eye-witnesses. Initially, everyone in the lounge start'd to clap that a corrupt person just got its fate. The swiftness of media can be seen all over news channels. As people started to return to their tables with a majority of opinion that Salman Taseer was a corrupt person his death is a relief for Pakistan ... the media launched its own 'Shosha'. The media gave it a zist of Religiousness and associated the death with the 'Namoos e Rasalat (PBUH) Bill'. I saw the attention of people converging on the TV Screens. Discussions pop up, opinions' mushroom growth started up and I found myself in a middle of two ideologies; Secular and Religious. There I found the power of media, the media performed excellent job of the ring master controlling the whole circus ... and the result is in front of you.
The whole western media and analysts shook with fear when they witnessed the religious assosciation of Pakistanis; despite of being educated or moderated. The media hit a gold mine and started extracting gold by conducting shows in favour/against the Murder.
I open my Facebook Friends' Links' page, and I find 5 out of 15 links related to this event. These links/posts/videos/blogs/articles etc are discussing the same, supporting their respective opinions from every aspect available. I saw the Sunday newspaper .... I saw the two faced strategy of the Media.
The main role of the media is to educate people, not to spoil it. The media doesnt not only loose its aim but also its plaguing the society with its 'hot news'. The upcoming generation will carry out a 'Massacare' with pride if the media doesnt return to its original aim.
The media proved once again to be the Ring Master of the Circus and we .... the audience. We love violence, we love consipiracies ... we love everything sizzling hot regardless its demoralzing our nation, our identity or the very thing itself for which we love to take stand...